For years, businesses have been using unique, simple, and smart marketing strategies to grow their business. More specifically, by handing out free items that have their brand embodied upon them, businesses can effectively increase brand awareness and expand brand exposure equally. Statistically speaking, according to a recent study, 94% of all participants remembered an advertiser when given a free product with the brand on it.
Simply put, providing free promotional items for event goers or potential clients continues to be a smart marketing strategy. By providing free items that show your companies brand, you’re greatly increasing your brand exposure.
When it comes to specific types of promotional items, it appears that useful items come in best. When deciding on a promotional item, consider the usability of the product. For example, If a company were to provide a pen with its brand on it, that pen is likely to be used. On the other side of the coin, if one were to provide a trinket or toy, it most likely would be stored away and only looked at once or twice. The point of giving out promotional items is to have them use it frequently and being reminded of your brand and company alike.
When deciding on the perfect promotional item to future prospects, we recommend a few items including:
- Custom Buttons – Everyone loves buttons and they’re used frequently for virtually all occasions. Simple, fun, and effective, custom buttons have the unique ability to increase brand exposure exponentially, by being able to be seen and be remembered by not only the person wearing said button, but others will notice the custom button while walking by. Custom buttons are affordable, fun, and are a vital part of ay successful marketing campaign.
- Keyrings – everyone loves keyrings. From a business perspective, keyrings are a perfect item to give out to potential clients. They’re extremely cheap and are seen multiple times per day.
- Stickers – Who doesn’t love stickers? No matter if you’re a child or adult, everyone enjoys stickers. Being cheap, simple, and fun, stickers can be a perfect item to give away to anyone interested in your campaign. If you’re looking for an inexpensive item to expand your brand across hundreds of people, you cannot go wrong with stickers.
- Silicone Wristbands – Unless you’ve been living under a rock for the past few years, you’ve probably noticed the “wristband” fashion trend. Generally more popular amongst teens and young adults, wristbands have the potential to take your brand or campaign to the next level. By providing a free, fashionable wristband that includes your brand, you can effectively grow your brand awareness for pennies on the dollar.
No matter what type of promotional item you’re looking to use to take your business to increase your brand exposure, ChapeaButtons is a perfect solution. By providing custom, hand-crafted promotional items, you have the potential of taking your brand or campaign to the next level without breaking the bank.